OVERVIEW
An engaging brand experience used at Shell exhibitions and roadshows across Europe, including London, Paris and Prague. The large multi-touch kiosk application and its minimised iPad version were designed to immerse the delegates in a memorable experience and showcase Shell Bitumen products.
BUILT USING
- Intuiface Composer 5
- Adobe Illustrator
- Adobe After Effects
- Microsoft Excel Spreadsheets
THE BRIEF
Shell were looking for a UI/UX driven interactive application with a built-in content management system. The application needed to be fully functional offline and easily integrated into any large or small-scale events. The touch screen application was to collect and securely store personal details of delegates interested in bitumen products.
THE SOLUTION
With a brief to create an interactive digital installation, we engineered a solution that is portable and simple to set up by the Shell marketing team on-site at different events. The application was designed as a digital experience which was both immediately intuitive and supremely flexible. With a heavy focus on design and aesthetic appeal, users were able to quickly and easily navigate to key areas of content, composed of detailed marketing information, smart infographics and rich medial elements.
THE BENEFITS
We created a memorable experience for Shell clients and gave them the chance to really interact with a brand. Analysis showed that visitors spent between four and eight minutes at the Shell Bitumen stand. Our data capture feature enabled the marketing team to follow up with the potential clients who had shown interest in the brand throughout the event.
