Is your current website stuck in 1998? Is it more Web 2.NO than Web 2.0? Or do you just fancy a change? SwarmOnline can work closely with you to redesign your website to bring it right up-to-date or give it the fresh look that will spark it back to life!
What’s wrong with my website?!
Don’t worry, we’re not slagging off your website and all the hard work that went into making it! There are numerous reasons why people want to redesign their website and it’s not always because the current one is pants! Other reasons might be…
- Out-dated design
- Company rebranding
- Expansion into new markets or new services/products means the website is no longer fit for purpose
- Gain an edge over competitors
- Move it higher in Search Engine rankings
- Just fancy a change!
Whatever your reasons SwarmOnline will be able to help you to take all the great bits from your current website and add in even more extra design and feature goodness, so you get what you want from your new website!
So what does a redesign involve?
Redesigning your website doesn’t have to mean starting from scratch, you might just want to focus on certain aspects that you aren’t happy with. We can work closely with you to identify these key areas and work with you to rework them so they maximize their potential without a huge project time or expense to you.
If you choose to go back to square one we will conduct your project like any other full website project. We will consult with you to create a full brief of what you require from the website, what other sites you like and dislike and we will pay close attention on learning from, not only what was wrong with your previous/current website, but also what was right about it! You are the experts on what worked and what didn’t and we will tap into this knowledge and use it to make your new site even better!
Optimise, don’t redesign
It is often the case that a website is well designed and performing well with lots of sales and conversions but there are often ways it can be improved. We can analyse your site and, with our experience of designing clear and user friendly interfaces, identify areas where the flow or layout can be optimised to encourage visitors to perform whatever Call to Action you want. This sort of task can’t be demonstrated better than by Amazon who, by changing the wording of a single button and slightly altering the flow of their checkout process, increased their sales by over £190 million (yes, million!) in a year. Your website may not be working with those kind of figures but a 45% increase isn’t bad in anyone’s book!
